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The Business Plan

 

Congratulations! By getting the idea for a new invention you are well on your way to building a prototype and getting yourself a patent. The next few months, however, are going to be crucial for turning those ideas into a prototype, and getting financial support is critical. The most effective way to raise these necessary funds is by developing a Business Plan, and the more detail you put into it will yield a more promising return.

So what should an up-and-coming inventor like yourself put into a Business Plan? To begin, you first need to know who you’re targeting: investors who are neither family nor close friends who will be investing their money into your invention, with a great financial risk involved, so the more details you can include, the better! Below you will find a general outline for a Business Plan:

 

•  Cover Page

•  Table of Contents

•  Executive Summary

•  Financing Proposal

-What funds do you currently have, and how much will you need?

V. Company Description

-If you're an existing company, explain your history and any current/pending patents you have

VI. Industry Analysis

-What is the size of your target market and how is it changing?

VII. Market Analysis

•  Product

-What will consumers like/dislike about the product? Does anything come with the product, or do you have ideas for the future?

•  Customers

-Describe your customers by descriptive demographics

•  Competition

-Who will be your major competitors? What do you do better/worse than they do?

•  Marketing Strategy

-How do you plan to promote your product and distribute it?

VIII. Management & Organization

-Briefly describe the management structure if you have one

IX. Operational Plan

X. Financial Plan

-Utilizing the information included in your Business Plan, what are your projected figures for the next 12 months and extended future?

XI. Supporting Documents

 
While much of this information you may not know, and as a small-time inventor many investors don’t expect you to, the more detailed information that you can include about your ideas, invention or prototype, the more comfortable investors will feel about your idea. Remember, be sure to include somewhere within the Business Plan the potential return for the investor and when it can be expected!
 
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