How to Use Trademarks

Trademarks are an important part of business, as they help to secure the rights to the names of different companies and brands. The most powerful brands in the world, including Coke and Kleenex, have trademarks on their name. This trademark allows the company to completely control how that name is used in the context of their marketplace.

It is important for different companies to understand how to use a trademark. This knowledge will help companies to correctly display their trademark, and will show them how to use it and enforce it when appropriate.

The trademark is designated by the “TM,” often found at the end of the names of some of the most famous brands in the world. Those who do not use the registered symbol may footnote with the phrase “Registered, U.S. Patent and Trademark Office”. Those who fail to use either of these marks will find it hard to prosecute those who have used the name; the lack of signage allows for individuals to claim that they did not know the trademark existed.

It is important for companies to stand their ground with their trademark, only allowing specific companies or brands to utilize their name. This is known as licensing; others pay for the ability to use the trademarked name. This can help to bring in revenue for a company, and also works to keep the trademark strong and secure.

One important use of the trademark is as the basis of a case against trademark infringement. Those who have a trademark can sue those who have used the registered brand. Professional attorneys can help companies to file the basic paperwork needed to start a trademark infringement lawsuit.

It is important for companies to work to make sure that they have correctly filed for a trademark. Professionals will be able to help to secure a trademark quickly and correctly.